Personal Style

What’s your personal style?

As designs and ideas swirl around in my head and land on this website, I want you to know that I’m sharing my personal style with you. I create what I would wear and what I would love to see on other beautiful people. I feel privileged when you take what I’ve created and make it your own. Thank you.


C Dyann Designs


Work Hard, Stay Young

“The day I grew up was the day I realized there is no free lunch,” she says. “You pay for everything — not only in money — but you pay with time, with experience, with love, with pain, you pay some way. You don’t get away free. If you do, you get something for nothing, and it’s worth nothing.” – Iris Apfel (on

I’ve highlighted Apfel in this blog in the past, I just think she’s a fantastic lady. Her career continues to show that it’s never too late to find your calling and work hard to make yourself a success. She talked with about how her passion for her work is still going strong with being 95 years old.

Gwen Stefani’s Fashion Laced Music Video

Gwen Stefani has always been a bit of a chameleon to me with the exception of one constant, and that is her platinum blonde hair. She’s strikingly beautiful and talented but her great taste in clothing wins me over every time.

I’d have to do a little research to find out if she’s ever been a professional model, but her latest music video would stand as an outstanding resume if she ever ditched music for the catwalk. Misery is a great song too.


Amazon – The Wrecking Ball For Fashion Retail

Let’s face it. Any retail category Amazon touches turns to ash for small business and even its larger competitors. The company has forever changed the nature of book, music and electronics sales. As an author, once upon a time,  I enjoyed fairly impressive sales through a network of small and independent book stores. Those outlets slowly but surely caved in as authors, publishers and bookstores found the lure of online sales either devastating or deceptively lucrative.

Amazon has made it intentions extremely clear from the start when it came to their latest endeavor – high fashion. A still somewhat slow economy may be partly to blame for the decline in retail stales, but the likes of Kohl’s, Macy’s and even Nordstrom are feeling the pressure with notable drops in retail sales. This decline can be set side by side with the proliferation of Amazon fashion. I’ve discussed this before – Amazon’s new photo studios In New York and London are strategically poised to compete with fashion’s heavy hitters, and it appears that they have begun to pick up the kind of steam that others are forced to acknowledge.

It’s fair to say that competition is good. It keeps all of us on our toes with regard to providing value and innovation to our customers. I don’t believe it’s necessary to be afraid or feel threatened by Amazon, but it sure helps to know what you’re dealing with. I think Nordstrom is a company that has always had the right idea – it isn’t my favorite store because I like the name. Superior customer service, quality merchandise and a nice shopping experience will keep customers coming back. I also value Amazon when I want to find the best price or compare options in one place with a variety of merchandise. As a customer I value both experiences, and as a small business, I can just as well learn from both approaches to customer satisfaction

Art Perspective: Shelby Apparel

I had the pleasure of meeting and getting to know Shelby Lynch of Shelby Apparel a few years ago while working on a long-term project together. We both love to crochet – the beautiful thing about crocheting is that no two artist’s styles are alike! I love her fresh take on apparel and design.

C Dyann: How did you decide to become a designer, and what influenced you to use crochet as your medium?
Shelby: I became a fashion designer due to my love for fashion and growing up in the fashion world of modeling. I chose crochet as my medium because I find it so fascinating the things you can make with yarn, It’s so unique and personal.
C Dyann: What is involved in your creative process, do you have a ritual like listening to music or a time of day you work best?

Shelby: My creative process comes from looking at different outfits and seeing how I can do it in crochet with an added twist. It’s crazy but my ritual is watching my favorite tv show beauty and the beast lol. I work best in the morning after a great cup of coffee.
C Dyann: Who are some of your favorite designers?
Shelby: Ummm a couple of designers that I like are Doub Hanshaw designer of the clothing line free people and Robyn Chachula designer of Blueprint Crochet.

C Dyann: Are you a model or have you ever modeled?
Shelby: I am a former model which I did for 31 years. I still enjoy doing it from time to time.
C Dyann: You make crochet look so easy, but for some aspiring crocheters it can be a challenge. What do you recommend to would-be crocheters to up their game?
Shelby: Thank you! What I can say to my fellow crocheters is to keep practicing and don’t be afraid to play around with different stitches.
C Dyann: How long have you been in business and what do you find most challenging as a business owner?
Shelby: I’ve been in business for 11 years and I can honestly say that the most challenging thing about being a business owner is not getting the next idea out fast enough.

Visit Shelby Apparel at New customers receive 10% off purchase.